Friday, March 30, 2012

The ups and downs in the corporate world: Bruce Borup and calculating business risks and rewards

Seasoned entrepreneur Bruce Borup believes that “life is governed by probabilities, not uncertainties.” And much like in life, businesses should also consider the probabilities that may help or hinder their success, which falls under the business approach called risk management.



Bruce Borup Photo Credit: Theinstitute.ieee.org


The book Enterprise Risk Assessment and Business Impact Analysis shares that risk management can be defined as the process of identifying risks, the probability of its occurrence, and its impact on the business. The process is an important aspect of preparing for the future and something that affects how entrepreneurs or business managers make sound judgments and decisions.


Experts believe that understanding and taking calculated risks is important for a business to grow. The step enables companies to veer away from status quo and equilibrium, which, as entrepreneurs like Bruce Borup believe, should be challenged once in a while.


Bruce Borup Photo Cerdit: Jonnywalthall.wordpress.com


The rewards of taking risks


Sustaining risk management has helped countless of companies reach high level of success. The book Managing Business Risk: A Practical Guide to Protecting your Business shares the story of how companies, like Toyota, took risks and managed to get by the tough competition in the industry through sustainable innovation.



Bruce Borup Photo Credit: Blueprintsforbiz.com


Loss of profit and other unfortunate events are common probabilities in the business world. Thus, experts recommend business leaders to always take the worst-case scenario into consideration because only by doing so will the company be prepared for what’s about to come, when it comes.


Bruce Borup is the Director of GSC International. Visit BruceBorup.Livejournal.com for more about him.

Friday, March 2, 2012

Bruce Borup: CEO of Eckso Bionics

Bruce Borup was the CEO of Eckso Bionics from May 2008 - February 2010.

Founded in Berkeley, California in 2005, Ekso Bionics aims to help people rethink their physical limitations through applying the latest technology and engineering in the manufacture of exoskeletons and bionics. The company has received grants from the U.S. Department of Defense and has formed partnerships with the University of California at Berkeley and other world-class institutions. Its technology is licensed to the Lockheed Martin Corporation.

Bruce Borup Photo credit: eksobionics.com

Berkeley Bionics and Lockheed Martin jointly developed the military and industrial (HULC) exoskeleton for military use.

From Photo credit: eksobionics.com

Today, Ekso Bionics is one of the pioneers in the development of exoskeletons to aid in human mobility. More information on the company and its range of products is available here.

From Bruce Borup

Read more about Bruce Borup and his accomplishments in this and other companies on LinkedIn.