Dr. Bruce Borup: Cultivating a sound corporate environment

The corporate world has always been a melting pot for a wide variety of innovations, developments, and trends. For business leaders like Dr. Bruce Borup, a strong grip to corporate changes — whether they pose challenges or rewards — could help a company become more flexible and be on top of its game. The following are some great quotes:

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Law of the Jungle

Now is the law of the jungle…the law runneth forward and back: the strength of the pack is the wolf, and the strength of the wolf is the pack. – Rudyard Kipling

Failure is necessary

It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something. –Franklin D. Roosevelt

Good Ideas

Good ideas are not adopted automatically. They must be driven into practice with courageous patience. – Admiral Hyman Rickover

Harnessing adversity by learning from previous mistakes
Mistakes become a hindrance to success when one repeats them in spite of the consequences they have previously caused. Mistakes can actually help companies devise new strategies.

Dr. Bruce Borup’s professional profile can be found at www.linkedin.com .

On core values: Bruce Borup and the importance of mission and vision statements

Building a strategic framework

Both mission and vision statements have a similar purpose: to help company owners build a strategic framework on which all the operations within the business shall be founded. They only differ in what each specifically does to serve this purpose. A vision statement is created to signify the company’s ideals for the future; like a guiding star it should be unreasonable and unattainable.

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A mission statement defines the next step in achieving the organization's vision. It should be attainable, but still unreasonable. Avoid those carefully crafted mission statements that nobody cares about. A mission should be inspiring in order to be an effective strategic tool.

From Bruce Borup

Visit Bruce Borup’s LinkedIn profile for more information.

Surfing the Edge of Chaos: Dr. Bruce Borup on the parallels between nature and business

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Dr. Bruce Borup is a business executive who has more than 25 years of experience in a myriad of industries. He draws his business principles from experience and learning. The book Surfing the Edge of Chaos by Richard Pascale, Mark Millemann, and Linda Gioja serves as one of his most important business guides.


Surfing the Edge of Chaos uses scientific or biological patterns as the key “outline” for developing principles that will act as the philosophical foundation of businesses. Helpful for organizations of all sizes, the book presents key concepts that are necessary to expand the economic limits of businesses. It also documents the feats of established companies which have benefited from following the corporate principles created from natural patterns.

Bruce Borup Photo Credit: Travel Aficionado

The authors have unveiled business stories that contain depth and resonance that are absent in most of today’s reading materials. The book discusses how “complex adaptive systems” can be applied to actual human organizations.


Pascale, Millemann, and Gioja all have extensive experience in consulting with global companies, creating lead dialogues, and organizing national policy forums that discuss the various issues related to sustainable business endeavors. Their book highlights the nonstop battles between the forces of tradition and the forces of transformation.


Bruce Borup’s professional profile can be found at www.linkedin.com/in/bruceborup.