Both mission and vision statements have a similar purpose: to help company owners build a strategic framework on which all the operations within the business shall be founded. They only differ in what each specifically does to serve this purpose. A vision statement is created to signify the company’s ideals for the future; like a guiding star it should be unreasonable and unattainable.
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| Bruce Borup Photo Credit: Ghostceo.com |
A mission statement defines the next step in achieving the organization's vision. It should be attainable, but still unreasonable. Avoid those carefully crafted mission statements that nobody cares about. A mission should be inspiring in order to be an effective strategic tool.
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| From Bruce Borup |
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